Free Guide · Annual Marketing Strategy
Building the Business of the Future
A Guide to Crafting Your 2027 Marketing Strategy
Plan the year from the future backward, then run it 90 days at a time.
Who it's for
Leadership and marketing teams at B2B companies who want a strategy that reads from the same page as the business plan.
What's inside
- 01The planning framework, on two pages: 10 years, 3 years, 1 year, 90 days
- 02Seven steps, in the order we run them with clients
- 03Brand is the interaction. Marketing is the activity.
- 04Free tool: the Brand Health Index™
What you walk away with
- —A marketing strategy tied to where the company is going
- —A clear answer to what sales has to deliver this year
- —Priorities you revisit and reset every quarter
More from the Library
Guide · Marketing and Sales Alignment
The Handoff
Define your lifecycle stages and manage pipeline with confidence and predictability.
Get the Guide ↗
Template · Two Page Marketing Strategy
The MAP Brief™
Clarity first. Then momentum. Name where you're going and how you'll get there.
Get the Template ↗
Guide · Creative Briefs
The Simplest of Creative Briefs
Five questions that keep every message relevant to its audience and every project open to a bigger idea.
Get the Guide ↗