Free Guide · Marketing and Sales Alignment
The Handoff
How to Write the SLAs Between Marketing and Sales
Define your lifecycle stages and manage pipeline with confidence and predictability.
Who it's for
B2B leadership teams with a high-consideration sale: long buying cycles, several decision makers and real dollars on the line.
What's inside
- 01Why most marketing and sales friction is a definitions problem
- 02Win before they search: start three years out
- 03Agree on the words: Suspect, Prospect, Customer
- 04Lifecycle stages for HubSpot, Salesforce or any other CRM
- 05Pipeline stages for forecasting and reporting
What you walk away with
- —One shared definition of a lead
- —Service level agreements both teams sign off on
- —A forecast leadership can trust
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