Free Guide · Creative Briefs
The Simplest of Creative Briefs
The OAOAO Brief™: Five Questions Before Every Project
Five questions that keep every message relevant to its audience and every project open to a bigger idea.
Who it's for
Marketing leaders and teams who want briefs that fit on a page and get the work moving faster.
What's inside
- 01Where the OAOAO Brief™ came from
- 02The five questions: Objective, Audience, Offer, Action, Opportunity
- 03From project brief to creative brief
- 04One audience, one brief
What you walk away with
- —Briefs your team can finish in minutes
- —A clear message for each audience
- —Room for a bigger idea on even the smallest project
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